Smye Holland Public Relations
Smye Holland Public Relations

Metrix Marketing

Smye Holland Associates has become Metrix Marketing. We do all the same things as before (plus a few extra) and have a shiny new website to show it all off. We’d love you to take a look.

A full archive of releases is available on the left hand side for each client. New press releases are also be available on the Metrix website, along with a blog and some other new features. We hope to see you there!


Larkfleet Homes

Larkfleet Homes – based in Bourne, near Peterborough – is the flagship company in the Larkfleet Group. It builds homes for sale on the open market and, in the social housing sector, under contract for registered social landlords across the East Midlands and East of England.

Recent press releases issued for Larkfleet Homes are presented below. A full archive of releases is available on the left hand side of this page.




Properties by Larkfleet Homes (www.larkfleethomes.co.uk), the housebuilding arm of development company Larkfleet Group (www.larkfleetgroup.co.uk), are not just proving popular with members of the public – eight of the company’s employees have also recently purchased homes built by the company.

Ben Burge, Larkfleet Homes’ sales director, is the new owner of a property at Leighfield Park – part of Oakham Heights – Larkfleet’s major urban expansion of Oakham.

Four properties at the company’s Abbeyfields site in Bourne, Lincolnshire, have also been snapped up by Larkfleet staff.

Didie Kearns and Liz Browne both work as sales executives for Larkfleet, helping members of the public find their dream home. Now, they too have made the most of Larkfleet’s energy-efficient and high quality property offering and are on schedule to enjoy Christmas in their new homes at Abbeyfields.

Technical administrator Alison Lea and management accountant Katie Taylor have already moved into new homes at the Abbeyfields development.

Craig Templeman was taken on by Larkfleet Group as renewable energy development manager for group company Deepings Building and Plumbing Supplies (www.deepingsbuilding.co.uk). He is now responsible for the procurement of all products for group company Lark Energy, the UK’s leading developer of photovoltaic (PV) ‘solar farms’. Craig and his partner Hayley Franklin who also works for Deepings Building and Plumbing Supplies now call a Larkfleet-built property at The Coppice in Deeping St James ‘home’.

Larkfleet’s purchase ledger clerk, Lisa Grimes, is also the proud owner of a Larkfleet Homes property at its Glen Grange development in Pinchbeck and plans to move in early in the new year.

Larkfleet CEO Karl Hick commented: “It is always pleasing to see how popular our properties are with the general public. However, these recent purchases by members of Larkfleet Group’s own staff really go to show how highly our own employees rate the quality and value for money of our properties.

“I am delighted that so many employees have found their new homes in Larkfleet developments – it really is a testament to the value that Larkfleet Homes provides for homebuyers.”

Larkfleet has several developments across the East Midlands and East of England including Bourne, Baston and Pinchbeck (Lincolnshire), Oakham (Rutland) and Peterborough (Cambridgeshire) which offer plenty of choice for those looking to purchase a home.




Housebuilder Larkfleet Homes (www.larkfleethomes.co.uk) has started work on a new housing development in Whittlesey, Cambridgeshire.

The new development, called Whittlesey Green, is located between Drybread Road and Eastrea Road in the town.

The first phase of Whittlesey Green will comprise 120 homes, including 15 different house types ranging from two-bedroom starter homes to five-bedroom executive homes. The development has been designed with plenty of space for residents to live and grow a real community.

Larkfleet will also include PV (photovoltaic) solar panels as standard on all properties at Whittlesey Green, so homebuyers can benefit from reduced energy bills and generate an income from selling their excess energy to the grid under the government’s Feed in Tariff scheme.

Larkfleet CEO Karl Hick commented: “I am delighted to see work start in Whittlesey as the properties will help meet the local demand for new housing.

“The variety of property types available at Whittlesey Green means that there will be something to suit a range of homebuyers.”

Last year, Larkfleet asked pupils at Whittlesey’s Alderman Jacobs Primary School to come up with names that it could incorporate into the new housing development. Larkfleet will seek approval to use some of the school’s suggested names for streets or areas in the new development.

Larkfleet has several developments across the East Midlands and East of England including Bourne (Lincolnshire), Baston and Pinchbeck (Lincolnshire), Oakham (Rutland) and Peterborough (Cambridgeshire) which offer plenty of choice for those looking to purchase a home.

For more details on the new Whittlesey Green development, call Larkfleet Homes on 01778 391550.

Larkfleet Homes is part of the Larkfleet Group (www.larkfleetgroup.co.uk).




The Croft (www.thecroftbourne.co.uk), a lifestyle living community for the over 55’s in Bourne, is inviting local people and residents to enjoy a night of horse racing to raise money for the Royal British Legion (RBL).

The Croft will host the racing event on Thursday 20 November, from 6:00 pm to 8:00 pm. Horse races will be shown on a large screen and people who attend will be invited to place bets.

A communal ‘manor house’ located on site at The Croft – the resident ‘hub’ of the community – will host the race night.

Tickets for the event cost £5 and can be obtained from The Croft sales office on North Road in Bourne. The ticket price includes wine and cheese for visitors to enjoy during the evening.

All proceeds from the horse racing event will go to the Royal British Legion’s Poppy Appeal – its annual appeal to raise funds for its essential welfare work for service men and women, veterans and their families.

Steve Ironmonger, vice-chairman of the Bourne branch of the RBL, said: “We are delighted to be holding the race night at The Croft and we are grateful for the ongoing support of the development.

“Our fundraising events help ensure the Royal British Legion can continue with its important work, as well as providing a great way of saying ‘thank you’ to all our service men and women, young and old, who give and have given so much for their country and need our support.”

The Croft has been developed as a joint venture by Larkfleet Homes (www.larkfleethomes.co.uk) and Keystone Developments (www.keystonedevelopments.co.uk).

Karl Hick, Larkfleet CEO, said: “The Royal British Legion does a huge amount to help service and ex-service men and women and their families and The Croft is only too happy to support this event.”

The Croft comprises 75 one, two and three bedroom homes, including bungalows, set around attractively landscaped gardens. It offers high quality living for the over 55s, perfect for those who want independent, stylish yet secure living.

For more information on the racing night or to buy a ticket, call the sales team on 01778 426995 or pop in to the sales office located on North Road in Bourne.


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