Smye Holland Public Relations
Smye Holland Public Relations

Metrix Marketing

Smye Holland Associates has become Metrix Marketing. We do all the same things as before (plus a few extra) and have a shiny new website to show it all off. We’d love you to take a look.

A full archive of releases is available on the left hand side for each client. New press releases are also be available on the Metrix website, along with a blog and some other new features. We hope to see you there!


Larkfleet Homes

Larkfleet Homes – based in Bourne, near Peterborough – is the flagship company in the Larkfleet Group. It builds homes for sale on the open market and, in the social housing sector, under contract for registered social landlords across the East Midlands and East of England.

Recent press releases issued for Larkfleet Homes are presented below. A full archive of releases is available on the left hand side of this page.




Housebuilder Larkfleet Homes (www.larkfleethomes.co.uk) has started work on a new housing development in Whittlesey, Cambridgeshire.

The new development, called Whittlesey Green, is located between Drybread Road and Eastrea Road in the town.

The first phase of Whittlesey Green will comprise 120 homes, including 15 different house types ranging from two-bedroom starter homes to five-bedroom executive homes. The development has been designed with plenty of space for residents to live and grow a real community.

Larkfleet will also include PV (photovoltaic) solar panels as standard on all properties at Whittlesey Green, so homebuyers can benefit from reduced energy bills and generate an income from selling their excess energy to the grid under the government’s Feed in Tariff scheme.

Larkfleet CEO Karl Hick commented: “I am delighted to see work start in Whittlesey as the properties will help meet the local demand for new housing.

“The variety of property types available at Whittlesey Green means that there will be something to suit a range of homebuyers.”

Last year, Larkfleet asked pupils at Whittlesey’s Alderman Jacobs Primary School to come up with names that it could incorporate into the new housing development. Larkfleet will seek approval to use some of the school’s suggested names for streets or areas in the new development.

Larkfleet has several developments across the East Midlands and East of England including Bourne (Lincolnshire), Baston and Pinchbeck (Lincolnshire), Oakham (Rutland) and Peterborough (Cambridgeshire) which offer plenty of choice for those looking to purchase a home.

For more details on the new Whittlesey Green development, call Larkfleet Homes on 01778 391550.

Larkfleet Homes is part of the Larkfleet Group (www.larkfleetgroup.co.uk).




The Croft (www.thecroftbourne.co.uk), a lifestyle living community for the over 55’s in Bourne, is inviting local people and residents to enjoy a night of horse racing to raise money for the Royal British Legion (RBL).

The Croft will host the racing event on Thursday 20 November, from 6:00 pm to 8:00 pm. Horse races will be shown on a large screen and people who attend will be invited to place bets.

A communal ‘manor house’ located on site at The Croft – the resident ‘hub’ of the community – will host the race night.

Tickets for the event cost £5 and can be obtained from The Croft sales office on North Road in Bourne. The ticket price includes wine and cheese for visitors to enjoy during the evening.

All proceeds from the horse racing event will go to the Royal British Legion’s Poppy Appeal – its annual appeal to raise funds for its essential welfare work for service men and women, veterans and their families.

Steve Ironmonger, vice-chairman of the Bourne branch of the RBL, said: “We are delighted to be holding the race night at The Croft and we are grateful for the ongoing support of the development.

“Our fundraising events help ensure the Royal British Legion can continue with its important work, as well as providing a great way of saying ‘thank you’ to all our service men and women, young and old, who give and have given so much for their country and need our support.”

The Croft has been developed as a joint venture by Larkfleet Homes (www.larkfleethomes.co.uk) and Keystone Developments (www.keystonedevelopments.co.uk).

Karl Hick, Larkfleet CEO, said: “The Royal British Legion does a huge amount to help service and ex-service men and women and their families and The Croft is only too happy to support this event.”

The Croft comprises 75 one, two and three bedroom homes, including bungalows, set around attractively landscaped gardens. It offers high quality living for the over 55s, perfect for those who want independent, stylish yet secure living.

For more information on the racing night or to buy a ticket, call the sales team on 01778 426995 or pop in to the sales office located on North Road in Bourne.




Earlier this year two Larkfleet Group (www.larkfleetgroup.co.uk) companies, housebuilder Larkfleet Homes (www.larkfleethomes.co.uk) and builders merchant Deepings Building and Plumbing Supplies (www.deepingsbuilding.co.uk), joined forces to provide a primary school in Africa with electricity.

The two companies worked with Friends of Nyansakia (www.nyansakia.org), a Bourne-based charity that regularly raises funds to help an impoverished community in Nyansakia, Kenya.

Friends of Nyansakia asked Larkfleet to help provide St Thomas’ Primary School in Nyansakia – which has approximately 1,000 pupils – with electricity in its classrooms.

Larkfleet Homes and Deepings Building and Plumbing Supplies were happy to provide the £470 required as a joint donation and are now delighted to learn how electricity is improving school life.

Classrooms at the school are now provided with electricity which allow pupils to work at the school before and after daylight hours, something they struggle to do outside school as none of their homes have electricity.

Larkfleet Group CEO, Karl Hick, commented: “We have worked with Friends of Nyansakia on several occasions now, and it is a pleasure to support a local organisation that is doing so much for this community in Kenya. It is great to hear how much of a positive impact the electricity provision in St Thomas’ Primary School is having on everyday school life.”

Larkfleet Group is a privately-owned award-winning housebuilding and development company. It is a major developer of sustainable energy projects and a provider of energy-efficiency improvements for new and existing buildings.


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