Smye Holland Public Relations
Smye Holland Public Relations

Metrix Marketing

Smye Holland Associates has become Metrix Marketing. We do all the same things as before (plus a few extra) and have a shiny new website to show it all off. We’d love you to take a look.

A full archive of releases is available on the left hand side for each client. New press releases are also be available on the Metrix website, along with a blog and some other new features. We hope to see you there!


Larkfleet Homes

Larkfleet Homes – based in Bourne, near Peterborough – is the flagship company in the Larkfleet Group. It builds homes for sale on the open market and, in the social housing sector, under contract for registered social landlords across the East Midlands and East of England.

Recent press releases issued for Larkfleet Homes are presented below. A full archive of releases is available on the left hand side of this page.




A couple from Australia have made The Croft (www.thecroftbourne.co.uk) – a lifestyle living development for the over 55s in Bourne, Lincolnshire – their new home after falling for its attractive layout and design.

Mr Taylor and Mrs Wise lived in Australia for 28 years, before moving to a retirement community in Brigg, Lincolnshire.

Compared to their home in Australia, the Brigg retirement community simply was not their idea of ‘home’ and, after visiting family living near Bourne, the couple stumbled across The Croft located on North Road in the town.

Mrs Wise said: “The layout of The Croft is very similar to where we were living in Australia. The landscaped gardens and open spaces with footpaths running through the development really create a sense of space, whilst still maintaining a strong feeling of security.

“The Croft suited our lifestyle much more than the development in Brigg and we really like the community feel of the place. We both enjoy meeting new people, which is something that The Croft fosters well, and the layout and finish of the properties suited our active lifestyles.”

The couple purchased a Harrington three-bedroom chalet bungalow at The Croft which comprises an open plan kitchen diner, large living room, downstairs WC and a downstairs study or double bedroom. Upstairs, the property offers two further double bedrooms, an en suite and family bathroom.

The Croft consists of 75 one, two and three-bedroom homes set around attractively landscaped gardens which are a key feature of the development. It is a joint venture between Bourne-based housebuilder Larkfleet Homes (www.larkfleethomes.co.uk) and Keystone Developments (www.keystonedevelopments.co.uk), part of the Longhurst Group.

Karl Hick, CEO of Larkfleet, commented: “We are very proud of the landscaped areas at The Croft. The attractive communal gardens work very well within the layout of the whole development.

“As residents at The Croft do not have to worry about external maintenance of their properties, they can reap the rewards of well-kept gardens without having to find the time to do the work themselves.”

A communal Manor House sits at the centre of the development. The building and its surrounding garden and patio area now form a communal hub which regularly hosts events for residents and the wider community.

Mrs Wise added: “I have attended several coffee mornings and brunches in the Manor House and have also been involved in the choral evenings. I also recently exhibited some of my artwork at an art and craft exhibition on site.”

The Croft provides a range of benefits including easy access and adaptable properties, minimal maintenance, communal facilities and an estate manager on site, while still encouraging residents to live completely independent and active lives.

Mr Taylor commented: “We found the moving process incredibly easy and sales staff at The Croft were very helpful.”

The Croft offers a number of purchase options including part exchange packages, as well as an ‘assisted move’ option where The Croft can help homebuyers sell their existing homes.

In addition, The Croft offers potential homebuyers its ‘secure home purchase’ scheme and shared equity deals on selected plots.

For more information on The Croft call the sales team on 01778 426995.




Bridgette Tan, a resident at the Larkfleet Homes (www.larkfleethomes.co.uk) Leighfield Park development in Oakham, has been awarded £1,000 for referring the development to a friend who has now also purchased a property there.

Mrs Tan moved to Leighfield Park just over two years ago and was so impressed with the development she recommended it to her friend Christina Hall.

Mrs Tan was able to take advantage of Larkfleet’s referral scheme which gives buyers who recommend a friend to Larkfleet a £1,000 ‘thank you’ gift if that recommendation results in a house sale.

When Mrs Hall completed her move to the development last month, Mrs Tan was awarded her cheque for £1,000.

Mrs Tan said: “I love the community spirit at Leighfield Park – it is a very friendly place to live. The location suits me perfectly too as I can walk to and from work and it’s close to my gym.”

Mrs Hall has also been impressed by Leighfield Park – especially the sales team on site. She said: “The sales team were a pleasure to deal with and offered a personalised service from start to finish. They really understood what I was looking for and went that extra mile to ensure that the property met my needs.

“I love living at Leighfield Park. It is just on the edge of beautiful countryside which I can enjoy whilst taking my dog for a walk. It’s also so refreshing to have a new development that has a variety of house styles. The properties all look different in some way and the development has more open space that I have seen on other sites.”

Leighfield Park is part of Oakham Heights, Larkfleet’s major urban expansion of Oakham, located on land between the Oakham bypass and Barleythorpe Road.

The development offers one, two, three, four and five bedroom properties and is aimed at buyers looking for a stylish, traditional home that allows them to enjoy rural life while still benefiting from good transport links to surrounding towns and cities.

Larkfleet CEO Karl Hick said: “It is great to hear that Leighfield Park has such a positive impact on residents and that they are happy to recommend it to friends and family. It is a credit to our sales teams on site that buyers have found buying and living at Leighfield Park such a pleasant experience.”

The government’s Help to Buy scheme, which allows homebuyers to potentially own 100 per cent of their new home with just a 75 per cent mortgage and 5 per cent deposit, is available at Leighfield Park.

All houses have solar PV (photovoltaic) panels fitted as standard so homebuyers can benefit from reduced energy bills and generate an income from selling their excess energy to the grid under the government’s Feed in Tariff scheme. The PV panels will produce electricity from daylight, generating useable power even on cloudy days.

There is also an electric car charging point on site for resident and public use.

For further details on Leighfield Park call 01572 722 262 or email oakham@larkfleethomes.co.uk.




Larkfleet Group (www.larkfleetgroup.co.uk) has appointed renewable energy expert Matthew Hicks to the newly-created post of renewables investment director.

Matthew joins Larkfleet after a 15 year career with AECOM Energy (formerly Davis Langdon). He was most recently head of low carbon energy at AECOM, responsible for leading multi-disciplinary engineering and project development teams as part of a £5,000,000 per year turnover consultancy business unit.

In his new post he will be responsible for expanding Larkfleet Group’s involvement with a variety of new energy technologies. His tasks will include leading the group’s activities in technology commercialisation, creating innovative business structures for new project development opportunities and advancing new funding routes for multiple business units within Larkfleet Group. He will oversee the strategic direction of the group’s technology companies, market analysis and opportunities development.

Matthew said: “Larkfleet has an established reputation for investing in and developing new renewable generation and energy-reduction technologies. My appointment will help the group to give this aspect of its business a sharper focus.

“It is an exciting time to be joining an innovative business and I am looking forward to bringing some new ideas through from ‘drawing board’ to commercial implementation.”

Larkfleet Group CEO Karl Hick said: “Matthew brings extensive experience in this sector which will enable us to accelerate our business development. He and his team will make a substantial contribution to shaping the future of the group as a market and technology leader in sustainable building and renewable energy.”

Matthew has a first-class honours degree in construction cost management and quantity surveying from Nottingham Trent University and is a member of the Royal Institution of Chartered Surveyors.


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