Smye Holland Public Relations
Smye Holland Public Relations

Metrix Marketing

Smye Holland Associates has become Metrix Marketing. We do all the same things as before (plus a few extra) and have a shiny new website to show it all off. We’d love you to take a look.

A full archive of releases is available on the left hand side for each client. New press releases are also be available on the Metrix website, along with a blog and some other new features. We hope to see you there!


Larkfleet Homes

Larkfleet Homes – based in Bourne, near Peterborough – is the flagship company in the Larkfleet Group. It builds homes for sale on the open market and, in the social housing sector, under contract for registered social landlords across the East Midlands and East of England.

Recent press releases issued for Larkfleet Homes are presented below. A full archive of releases is available on the left hand side of this page.




Two Larkfleet Group (www.larkfleetgroup.co.uk) companies, housebuilder Larkfleet Homes (www.larkfleethomes.co.uk) and builders merchant Deepings Building and Plumbing Supplies (www.deepingsbuilding.co.uk), have joined forces to provide a primary school in Africa with electricity.

The two companies worked with Friends of Nyansakia (www.nyansakia.org), a Bourne-based charity that regularly raises funds to help an impoverished community in Nyansakia, Kenya.

One of the charity’s most recent fundraising objectives was to provide St Thomas’ Primary School within the Nyansakian community – which schools approximately 1,000 pupils – with electricity in its classrooms.

Larkfleet Homes and Deepings Building and Plumbing Supplies were happy to provide the £470 required as a joint donation.

Friends of Nyansakia visited the African community to present the donation and a local Kenyan company will soon carry out the necessary electrical work, on instruction from the school.

The electricity that will be provided in the classrooms will allow pupils to work there before and after daylight hours, something they currently struggle to do as many of their own homes do not have electricity.

Larkfleet Homes’ marketing director Helen Jones presented representatives from Friends of Nyansakia with the donation outside Larkfleet Group’s head offices in Bourne.

Larkfleet has previously worked closely with Bourne Abbey Church of England Primary Academy on a variety of projects to help raise money for the Friends of Nyansakia.

In December last year, Larkfleet hosted a pupil’s art exhibition at its Abbeyfields showhome on Spalding Road in Bourne, following the Bourne school’s fundraising ‘Nyansakia Day’.

All proceeds from ‘Nyansakia Day’ at the local school were added to Larkfleet’s contribution of £100 following the art exhibition. In total the school and Larkfleet raised £840.

Abbeyfields, located on the old Co-op site on Manning Road in Bourne, comprises two and three bedroom properties which are perfect not only for first-time buyers but also for buyers who are looking to downsize and young families looking for a high quality new home.

Solar photovoltaic (PV) panels can be fitted to properties at Abbeyfields as ‘an extra’ so homebuyers can benefit from reduced energy bills.

The government’s Help to Buy scheme is available at Abbeyfields so homebuyers could potentially own 100 per cent of a new home with just a 75 per cent mortgage and 5 per cent deposit.

For more information on Larkfleet’s Abbeyfields development, please contact 01778 392795 or email abbeyfields@larkfleethomes.co.uk.

Larkfleet Group is a privately-owned award-winning housebuilding and development company based in Bourne, Lincolnshire. It is a major developer of sustainable energy projects and a provider of energy-efficiency improvements for new and existing buildings.




With summer approaching, the question on many ladies lips is, ‘what to wear to the season’s social events and holidays’? With this in mind, The Croft (www.thecroftbourne.co.uk) development on North Road in Bourne is opening up its stylish facilities to host a luxury clothes sale for both its residents and the wider community.

The Croft has teamed up with clothing supplier Just My Look to host the high quality ladies fashion event on Thursday 24 April from 14:00 until 17:00.

During the event, Just My Look will showcase some of the key seasonal trends and advise visitors on the best shapes, styles and colours to suit them.

The clothing event will take place in a renovated manor house at the centre of The Croft development, which provides a stylish facility for residents to relax and take part in the wide variety of events and activities that are regularly held there. Visitors to the manor house on 24 April can browse and try on clothes, as well as enjoy a cup of coffee or tea in the luxurious surroundings of the building.

Maureen Dickens, senior sales executive at The Croft, said: “At The Croft, we understand that feeling outwardly confident can make a difference to a person’s general well-being. We have seen first-hand how the physical and mental well-being of residents has improved since moving here as they have the time to spend doing things they enjoy, rather than worrying about the day-to-day upkeep of their properties. The Croft also provides a great atmosphere to socialise with friends and neighbours.

“This clothes sale will be a fun event for residents and visitors alike and will give wardrobes a boost in time for summer.”

The Croft provides a range of benefits including easy access and adaptable properties, minimal maintenance, communal facilities and an estate manager on site, while still encouraging residents to live completely independent and active lives.

The development comprises 75 one, two and three bedroom homes, including bungalows, set around attractively landscaped gardens and offers high quality living for the over 55s, perfect for those who want independent, stylish yet secure living.

Maureen added: “When Just My Look contacted The Croft’s estate manager about holding a fashion event at The Croft, it was felt it would be a great addition to our diary of events.

“The added bonus for the local community is that the clothing sale, like many of the other events held at The Croft, is open to them as well, providing non-residents with a chance to enjoy the development and the restored manor house.”

During the event, visitors can also take a tour of the stylishly decorated showhomes on site and see for themselves what The Croft has to offer.

The Croft is a joint venture between Bourne-based housebuilder Larkfleet Homes (www.larkfleethomes.co.uk) and Keystone Developments (www.keystonedevelopments.co.uk), part of the Longhurst Group.

For further information on the fashion event or the development, call 01778 426995, pop in to the sales office located on North Road in Bourne or visit www.thecroftbourne.co.uk.




Several employees at Bourne-based house-builder and development organisation Larkfleet Group (www.larkfleetgroup.co.uk) have started 2014 in new roles within the company.

Paul Adams is now taking on the role of deputy managing director of Lark Energy, a successful Larkfleet Group company that is the UK’s leading developer of photovoltaic (PV) ‘solar farms’ that generate electricity from sunlight.

Nigel Parsons has worked for Larkfleet Homes, Larkfleet Group’s flagship company, for several years. He started as construction director before taking on the role of construction director of technical, commercial and design in 2011. He has now been promoted to managing director of construction, a role that will encompass control of Larkfleet Homes’ current and upcoming construction projects.

Dave Hummel joined Larkfleet Homes in 2009 as a senior surveyor and was quickly promoted to commercial manager in 2010. Due to the continued expansion of the business, Dave has now been promoted to director of commercial.

Ben Burge, who joined the company less than two years ago as sales manager, has been promoted to director of sales for Larkfleet Homes and will lead Larkfleet’s sales teams in the East of England and East Midlands.

Larkfleet CEO Karl Hick commented: “It is encouraging to see these employees – some of whom have been with us for years – progressing within the company and taking on added responsibility. Although these new roles will be challenging, I have no doubt that each of my colleagues will meet and exceed the expectations demanded of their new roles.”

Larkfleet Group comprises several companies that have a joint focus and established expertise in many areas of sustainability. The group provides high quality, energy-efficient housing, domestic and large scale energy saving technologies, and renewable energy generation projects, whilst investing in the future sustainability of the construction industry.


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