Smye Holland Public Relations
Smye Holland Public Relations

Metrix Marketing

Smye Holland Associates has become Metrix Marketing. We do all the same things as before (plus a few extra) and have a shiny new website to show it all off. We’d love you to take a look.

A full archive of releases is available on the left hand side for each client. New press releases are also be available on the Metrix website, along with a blog and some other new features. We hope to see you there!


Larkfleet Homes

Larkfleet Homes – based in Bourne, near Peterborough – is the flagship company in the Larkfleet Group. It builds homes for sale on the open market and, in the social housing sector, under contract for registered social landlords across the East Midlands and East of England.

Recent press releases issued for Larkfleet Homes are presented below. A full archive of releases is available on the left hand side of this page.




Housebuilding and development company Larkfleet Group has strengthened its senior management team with three new appointments.

Deborah Brown has joined as group legal counsel, John Ellis as group finance director and Paul Shepherd as land manager.

In her new role Deborah will take overall responsibility for legal matters within Larkfleet Group, dealing with day-to-day legal work and liaising with external lawyers as she builds an internal legal and compliance team for the company. She was previously a partner at Roythornes solicitors, specialising in company and commercial matters, and before that worked at Taylor Vinters and hc solicitors.

John Ellis, a Fellow of the Association of Chartered and Certified Accountants, has previously worked in the civil engineering, power generation and transport sectors. Whilst working for companies such as GEC, BTR, Alstom, T&N and more recently Morgan Sindall, John has worked in a number of countries including France, Belgium and Germany as well as across the UK.

Paul Shepherd has come to Larkfleet after a career in land and property management which has included working for major housebuilders such as Taylor Wimpey, Barratt Homes and Redrow Homes as well as in estate agency and his own property portfolio company. His role at Larkfleet is to find and secure potential new development opportunities, with or without existing planning consent, and to work with housing association partners when bringing these forward.

Larkfleet Group CEO Karl Hick said: “As the group continues to develop and expand we need to similarly develop and expand the team of talented people at the top of the organisation who can oversee our progress.

“Deborah, John and Paul bring fresh capabilities and experience which will significantly strengthen our senior management team.”




Properties by Larkfleet Homes (www.larkfleethomes.co.uk), the housebuilding arm of development company Larkfleet Group (www.larkfleetgroup.co.uk), are not just proving popular with members of the public – eight of the company’s employees have also recently purchased homes built by the company.

Ben Burge, Larkfleet Homes’ sales director, is the new owner of a property at Leighfield Park – part of Oakham Heights – Larkfleet’s major urban expansion of Oakham.

Four properties at the company’s Abbeyfields site in Bourne, Lincolnshire, have also been snapped up by Larkfleet staff.

Didie Kearns and Liz Browne both work as sales executives for Larkfleet, helping members of the public find their dream home. Now, they too have made the most of Larkfleet’s energy-efficient and high quality property offering and are on schedule to enjoy Christmas in their new homes at Abbeyfields.

Technical administrator Alison Lea and management accountant Katie Taylor have already moved into new homes at the Abbeyfields development.

Craig Templeman was taken on by Larkfleet Group as renewable energy development manager for group company Deepings Building and Plumbing Supplies (www.deepingsbuilding.co.uk). He is now responsible for the procurement of all products for group company Lark Energy, the UK’s leading developer of photovoltaic (PV) ‘solar farms’. Craig and his partner Hayley Franklin who also works for Deepings Building and Plumbing Supplies now call a Larkfleet-built property at The Coppice in Deeping St James ‘home’.

Larkfleet’s purchase ledger clerk, Lisa Grimes, is also the proud owner of a Larkfleet Homes property at its Glen Grange development in Pinchbeck and plans to move in early in the new year.

Larkfleet CEO Karl Hick commented: “It is always pleasing to see how popular our properties are with the general public. However, these recent purchases by members of Larkfleet Group’s own staff really go to show how highly our own employees rate the quality and value for money of our properties.

“I am delighted that so many employees have found their new homes in Larkfleet developments – it really is a testament to the value that Larkfleet Homes provides for homebuyers.”

Larkfleet has several developments across the East Midlands and East of England including Bourne, Baston and Pinchbeck (Lincolnshire), Oakham (Rutland) and Peterborough (Cambridgeshire) which offer plenty of choice for those looking to purchase a home.




Housebuilder Larkfleet Homes (www.larkfleethomes.co.uk) has started work on a new housing development in Whittlesey, Cambridgeshire.

The new development, called Whittlesey Green, is located between Drybread Road and Eastrea Road in the town.

The first phase of Whittlesey Green will comprise 120 homes, including 15 different house types ranging from two-bedroom starter homes to five-bedroom executive homes. The development has been designed with plenty of space for residents to live and grow a real community.

Larkfleet will also include PV (photovoltaic) solar panels as standard on all properties at Whittlesey Green, so homebuyers can benefit from reduced energy bills and generate an income from selling their excess energy to the grid under the government’s Feed in Tariff scheme.

Larkfleet CEO Karl Hick commented: “I am delighted to see work start in Whittlesey as the properties will help meet the local demand for new housing.

“The variety of property types available at Whittlesey Green means that there will be something to suit a range of homebuyers.”

Last year, Larkfleet asked pupils at Whittlesey’s Alderman Jacobs Primary School to come up with names that it could incorporate into the new housing development. Larkfleet will seek approval to use some of the school’s suggested names for streets or areas in the new development.

Larkfleet has several developments across the East Midlands and East of England including Bourne (Lincolnshire), Baston and Pinchbeck (Lincolnshire), Oakham (Rutland) and Peterborough (Cambridgeshire) which offer plenty of choice for those looking to purchase a home.

For more details on the new Whittlesey Green development, call Larkfleet Homes on 01778 391550.

Larkfleet Homes is part of the Larkfleet Group (www.larkfleetgroup.co.uk).


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