Smye Holland Public Relations
Smye Holland Public Relations

Metrix Marketing

Smye Holland Associates has become Metrix Marketing. We do all the same things as before (plus a few extra) and have a shiny new website to show it all off. We’d love you to take a look.

A full archive of releases is available on the left hand side for each client. New press releases are also be available on the Metrix website, along with a blog and some other new features. We hope to see you there!


Larkfleet Homes

Larkfleet Homes – based in Bourne, near Peterborough – is the flagship company in the Larkfleet Group. It builds homes for sale on the open market and, in the social housing sector, under contract for registered social landlords across the East Midlands and East of England.

Recent press releases issued for Larkfleet Homes are presented below. A full archive of releases is available on the left hand side of this page.




Larkfleet Group (www.larkfleetgroup.co.uk) has appointed renewable energy expert Matthew Hicks to the newly-created post of renewables investment director.

Matthew joins Larkfleet after a 15 year career with AECOM Energy (formerly Davis Langdon). He was most recently head of low carbon energy at AECOM, responsible for leading multi-disciplinary engineering and project development teams as part of a £5,000,000 per year turnover consultancy business unit.

In his new post he will be responsible for expanding Larkfleet Group’s involvement with a variety of new energy technologies. His tasks will include leading the group’s activities in technology commercialisation, creating innovative business structures for new project development opportunities and advancing new funding routes for multiple business units within Larkfleet Group. He will oversee the strategic direction of the group’s technology companies, market analysis and opportunities development.

Matthew said: “Larkfleet has an established reputation for investing in and developing new renewable generation and energy-reduction technologies. My appointment will help the group to give this aspect of its business a sharper focus.

“It is an exciting time to be joining an innovative business and I am looking forward to bringing some new ideas through from ‘drawing board’ to commercial implementation.”

Larkfleet Group CEO Karl Hick said: “Matthew brings extensive experience in this sector which will enable us to accelerate our business development. He and his team will make a substantial contribution to shaping the future of the group as a market and technology leader in sustainable building and renewable energy.”

Matthew has a first-class honours degree in construction cost management and quantity surveying from Nottingham Trent University and is a member of the Royal Institution of Chartered Surveyors.




The Croft (www.thecroftbourne.co.uk), a lifestyle living development for the over 55s in Bourne, Lincolnshire, is hosting a 1940s themed tea party event on behalf of the Bourne Royal British Legion (RBL) Women’s Section.

On Saturday 28 June, from 14:00 until 17:00, residents and the wider Bourne community are invited to visit The Croft and enjoy a trip down memory lane to raise money for the ongoing efforts of the armed forces charity.

During the event, guests can enjoy musical hits as well as food and drink from the 1940s and are also invited to dress in vintage outfits to really get into the spirit of the time. Prizes will be awarded for the best dressed guests.

The 1940s tea party will take place in the renovated manor house at the centre of The Croft development which has been refurbished to its former glory. The manor house offers stylish indoor and outdoor seating – the perfect location to enjoy the event with friends.

The tea party will take place on national Armed Forces Day which aims to raise public awareness and support of the contribution made to Britain by current and past members of the armed forces – from currently serving troops to service families and from veterans to cadets.

The event will also commemorate the 70th anniversary of the D-Day Landings (Friday 6 June), the biggest ever wartime operation, which is being honoured on both sides of the English Channel.

Those who wish to attend can purchase tickets for the event for just £2.50. All proceeds will go to the Bourne Royal British Legion. To purchase a ticket, contact The Croft sales office on 01778 426995.

Judith Smith, treasurer of the Bourne RBL Women’s Section, said: “We are delighted that we are able to host this event at The Croft and we are grateful for the ongoing support of the development.

“The money raised will help to ensure the Royal British Legion can continue with its important work, as well as providing a great way of saying ‘thank you’ to all our service men and women, young and old, who give and have given so much for their country and need our support.”

Maureen Dickens, senior sales executive at The Croft, said: “We are all very excited about the 1940s tea party and our residents and, I am sure, the wider Bourne community will enjoy revisiting the time.”

The Croft comprises 75 one, two and three bedroom homes, including bungalows, set around attractively landscaped gardens and offers high quality living for the over 55s, perfect for those who want independent, stylish yet secure living. It provides a range of benefits including easy access and adaptable properties, minimal maintenance, communal facilities and an estate manager on site, while still encouraging residents to live completely independent and active lives.

During the event on 28 June, visitors can also take a tour of the stylishly decorated showhomes on site and see for themselves what The Croft has to offer.

The development has a number of purchase options to help make the moving process that little bit easier. The sales team offers part exchange packages as well as an ‘assisted move’ option where The Croft can help homebuyers sell their existing homes.

In addition, The Croft offers potential homebuyers its ‘secure home purchase’ scheme and shared equity deals on selected plots.

The Croft is a joint venture between Bourne-based housebuilder Larkfleet Homes (www.larkfleethomes.co.uk) and Keystone Developments (www.keystonedevelopments.co.uk), part of the Longhurst Group.

For further information on the 1940s tea party event or the development, call 01778 426995, pop in to the sales office located on North Road in Bourne or visit www.thecroftbourne.co.uk.




Two Larkfleet Group (www.larkfleetgroup.co.uk) companies, housebuilder Larkfleet Homes (www.larkfleethomes.co.uk) and builders merchant Deepings Building and Plumbing Supplies (www.deepingsbuilding.co.uk), have joined forces to provide a primary school in Africa with electricity.

The two companies worked with Friends of Nyansakia (www.nyansakia.org), a Bourne-based charity that regularly raises funds to help an impoverished community in Nyansakia, Kenya.

One of the charity’s most recent fundraising objectives was to provide St Thomas’ Primary School within the Nyansakian community – which schools approximately 1,000 pupils – with electricity in its classrooms.

Larkfleet Homes and Deepings Building and Plumbing Supplies were happy to provide the £470 required as a joint donation.

Friends of Nyansakia visited the African community to present the donation and a local Kenyan company will soon carry out the necessary electrical work, on instruction from the school.

The electricity that will be provided in the classrooms will allow pupils to work there before and after daylight hours, something they currently struggle to do as many of their own homes do not have electricity.

Larkfleet Homes’ marketing director Helen Jones presented representatives from Friends of Nyansakia with the donation outside Larkfleet Group’s head offices in Bourne.

Larkfleet has previously worked closely with Bourne Abbey Church of England Primary Academy on a variety of projects to help raise money for the Friends of Nyansakia.

In December last year, Larkfleet hosted a pupil’s art exhibition at its Abbeyfields showhome on Spalding Road in Bourne, following the Bourne school’s fundraising ‘Nyansakia Day’.

All proceeds from ‘Nyansakia Day’ at the local school were added to Larkfleet’s contribution of £100 following the art exhibition. In total the school and Larkfleet raised £840.

Abbeyfields, located on the old Co-op site on Manning Road in Bourne, comprises two and three bedroom properties which are perfect not only for first-time buyers but also for buyers who are looking to downsize and young families looking for a high quality new home.

Solar photovoltaic (PV) panels can be fitted to properties at Abbeyfields as ‘an extra’ so homebuyers can benefit from reduced energy bills.

The government’s Help to Buy scheme is available at Abbeyfields so homebuyers could potentially own 100 per cent of a new home with just a 75 per cent mortgage and 5 per cent deposit.

For more information on Larkfleet’s Abbeyfields development, please contact 01778 392795 or email abbeyfields@larkfleethomes.co.uk.

Larkfleet Group is a privately-owned award-winning housebuilding and development company based in Bourne, Lincolnshire. It is a major developer of sustainable energy projects and a provider of energy-efficiency improvements for new and existing buildings.


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