Smye Holland Public Relations
Smye Holland Public Relations

Metrix Marketing

Smye Holland Associates has become Metrix Marketing. We do all the same things as before (plus a few extra) and have a shiny new website to show it all off. We’d love you to take a look.

A full archive of releases is available on the left hand side for each client. New press releases are also be available on the Metrix website, along with a blog and some other new features. We hope to see you there!


Larkfleet Homes

Larkfleet Homes – based in Bourne, near Peterborough – is the flagship company in the Larkfleet Group. It builds homes for sale on the open market and, in the social housing sector, under contract for registered social landlords across the East Midlands and East of England.

Recent press releases issued for Larkfleet Homes are presented below. A full archive of releases is available on the left hand side of this page.




The Croft (www.thecroftbourne.co.uk), a lifestyle living community for the over 55’s in Bourne, is inviting homebuyers who are looking to move home but are struggling to sell their existing property to attend a special information day on Saturday 15 November.

The information day will take place from 10:00 until 17:00 and will allow visitors to explore The Croft development and see all that it has to offer residents. Importantly, Larkfleet’s sales team will be on hand throughout the day to talk people through its popular part exchange and assisted move options that have helped many homebuyers who were struggling to sell their existing home make the move to The Croft.

The part exchange scheme has proved especially popular as it is offered at full market value. There is no price differential required between the price of the property that buyers are selling and the one they are looking to purchase at The Croft.

Also open to visitors on Saturday 15 November will be a new viewhome that will showcase a one-bedroom apartment which offers stylish living for those looking to downsize. For those looking for a little more room, The Croft also offers two-bedroom apartments, as well as two and three bedroom chalet bungalows.

Larkfleet’s ‘assisted move’ scheme can be tailored to suit individual buyers and involves Larkfleet organising valuations for a buyer’s existing property from two local estate agents. When a current market value is agreed, Larkfleet can then manage the selling process, right through to the exchange of contracts.

Larkfleet will liaise with the agents, advertise the home and negotiate with prospective purchasers. On completion of the sale of the existing home and the purchase of a new home at The Croft, Larkfleet will even cover any estate agents’ fees.

Margaret Pearce, a resident at The Croft, was able to part exchange her old bungalow for a new property at The Croft.

She said “I was so pleased when I was able to buy the property thanks to the schemes available; everything just seemed to fall into place as though it was meant to be. I didn’t want to continue living where I was but I might have had to, if I hadn’t found this development and been able to utilise the offers available.”

The Croft comprises 75 one, two and three bedroom homes, including bungalows, set around attractively landscaped gardens. It offers high quality living for the over 55s, perfect for those who want independent, stylish yet secure living.

The Croft has been developed as a joint venture by Larkfleet Homes (www.larkfleethomes.co.uk) and Keystone Developments (www.keystonedevelopments.co.uk).

For more details of the information day, call the sales team on 01778 426995 or pop in to the sales office located on North Road in Bourne.




A couple from Australia have made The Croft (www.thecroftbourne.co.uk) – a lifestyle living development for the over 55s in Bourne, Lincolnshire – their new home after falling for its attractive layout and design.

Mr Taylor and Mrs Wise lived in Australia for 28 years, before moving to a retirement community in Brigg, Lincolnshire.

Compared to their home in Australia, the Brigg retirement community simply was not their idea of ‘home’ and, after visiting family living near Bourne, the couple stumbled across The Croft located on North Road in the town.

Mrs Wise said: “The layout of The Croft is very similar to where we were living in Australia. The landscaped gardens and open spaces with footpaths running through the development really create a sense of space, whilst still maintaining a strong feeling of security.

“The Croft suited our lifestyle much more than the development in Brigg and we really like the community feel of the place. We both enjoy meeting new people, which is something that The Croft fosters well, and the layout and finish of the properties suited our active lifestyles.”

The couple purchased a Harrington three-bedroom chalet bungalow at The Croft which comprises an open plan kitchen diner, large living room, downstairs WC and a downstairs study or double bedroom. Upstairs, the property offers two further double bedrooms, an en suite and family bathroom.

The Croft consists of 75 one, two and three-bedroom homes set around attractively landscaped gardens which are a key feature of the development. It is a joint venture between Bourne-based housebuilder Larkfleet Homes (www.larkfleethomes.co.uk) and Keystone Developments (www.keystonedevelopments.co.uk), part of the Longhurst Group.

Karl Hick, CEO of Larkfleet, commented: “We are very proud of the landscaped areas at The Croft. The attractive communal gardens work very well within the layout of the whole development.

“As residents at The Croft do not have to worry about external maintenance of their properties, they can reap the rewards of well-kept gardens without having to find the time to do the work themselves.”

A communal Manor House sits at the centre of the development. The building and its surrounding garden and patio area now form a communal hub which regularly hosts events for residents and the wider community.

Mrs Wise added: “I have attended several coffee mornings and brunches in the Manor House and have also been involved in the choral evenings. I also recently exhibited some of my artwork at an art and craft exhibition on site.”

The Croft provides a range of benefits including easy access and adaptable properties, minimal maintenance, communal facilities and an estate manager on site, while still encouraging residents to live completely independent and active lives.

Mr Taylor commented: “We found the moving process incredibly easy and sales staff at The Croft were very helpful.”

The Croft offers a number of purchase options including part exchange packages, as well as an ‘assisted move’ option where The Croft can help homebuyers sell their existing homes.

In addition, The Croft offers potential homebuyers its ‘secure home purchase’ scheme and shared equity deals on selected plots.

For more information on The Croft call the sales team on 01778 426995.




Bridgette Tan, a resident at the Larkfleet Homes (www.larkfleethomes.co.uk) Leighfield Park development in Oakham, has been awarded £1,000 for referring the development to a friend who has now also purchased a property there.

Mrs Tan moved to Leighfield Park just over two years ago and was so impressed with the development she recommended it to her friend Christina Hall.

Mrs Tan was able to take advantage of Larkfleet’s referral scheme which gives buyers who recommend a friend to Larkfleet a £1,000 ‘thank you’ gift if that recommendation results in a house sale.

When Mrs Hall completed her move to the development last month, Mrs Tan was awarded her cheque for £1,000.

Mrs Tan said: “I love the community spirit at Leighfield Park – it is a very friendly place to live. The location suits me perfectly too as I can walk to and from work and it’s close to my gym.”

Mrs Hall has also been impressed by Leighfield Park – especially the sales team on site. She said: “The sales team were a pleasure to deal with and offered a personalised service from start to finish. They really understood what I was looking for and went that extra mile to ensure that the property met my needs.

“I love living at Leighfield Park. It is just on the edge of beautiful countryside which I can enjoy whilst taking my dog for a walk. It’s also so refreshing to have a new development that has a variety of house styles. The properties all look different in some way and the development has more open space that I have seen on other sites.”

Leighfield Park is part of Oakham Heights, Larkfleet’s major urban expansion of Oakham, located on land between the Oakham bypass and Barleythorpe Road.

The development offers one, two, three, four and five bedroom properties and is aimed at buyers looking for a stylish, traditional home that allows them to enjoy rural life while still benefiting from good transport links to surrounding towns and cities.

Larkfleet CEO Karl Hick said: “It is great to hear that Leighfield Park has such a positive impact on residents and that they are happy to recommend it to friends and family. It is a credit to our sales teams on site that buyers have found buying and living at Leighfield Park such a pleasant experience.”

The government’s Help to Buy scheme, which allows homebuyers to potentially own 100 per cent of their new home with just a 75 per cent mortgage and 5 per cent deposit, is available at Leighfield Park.

All houses have solar PV (photovoltaic) panels fitted as standard so homebuyers can benefit from reduced energy bills and generate an income from selling their excess energy to the grid under the government’s Feed in Tariff scheme. The PV panels will produce electricity from daylight, generating useable power even on cloudy days.

There is also an electric car charging point on site for resident and public use.

For further details on Leighfield Park call 01572 722 262 or email oakham@larkfleethomes.co.uk.


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